Making It Happen
Scope Disability Services is one of the biggest providers of support services for people with disabilities in Victoria, and has been for over 60 years. The group provides a wide range of highly professional services to the severely physically and mentally handicapped. With the introduction of the NDIS, Scope asked my agency to help them transition from a government-funded model to a client funded model, and in that process, to help them and their 1,800 staff become more customer-centric.
Roadmap
Scope was viewed as a trusted and client-focused organization in the disability sector, according to research. Using these insights, we created a brand for Scope that emphasizes inclusion and equality for people with disabilities and supports their desires for learning, community involvement, work, adventure, love, and comfortable living conditions.
Scope’s brand strategy emphasized clients’ independence and integration into communities. The logo symbolizes ambition and a hopeful outlook. The tagline “making it happen” emphasizes Scope’s ability to support clients in living fulfilling lives. This clear and distinctive branding sets Scope apart and has led to a brand rollout.
