It's Crunch Time

Built the A&G Lamattina brand and created a demand for celery.

Challenges

Lamattina had little brand awareness and celery was a ‘forgotten’ vegetable.

Roadmap

Starting with a new website and updated packaging, I developed an online strategy that included the development of content and competitions to build trust in the brand and to educate people in a connective way about celery.

Skillets

Brand and communication strategy and budgets
Project management
Art Direction
Packaging design
Illustration
Copywriting
User Experience (UX)
Information Architecture (IA)
SEM and SEO strategy
User Interface Design and Front-End Development
Content development, management, and creative execution