EnergyAustralia (formerly known as TRUEnergy) is an energy, electricity generation and gas retailing private company in Australia that has a portfolio of generating sites using thermal coal, natural gas, hydro-electric, solar energy, and wind power. It is the electricity and natural gass supplier to over 2.8 million residential and business customers throughout Australia. It briefed me to design a series of internal communication campaigns, including a redesign of its customer bills.
Roadmap
EnergyAustralia received improved messaging and design, with clear graphs and language, and a more structured billing system. Improving the timing of communications to reduce unproductive calls and increase customer satisfaction.
Results
Created better designed, branded collateral for EnergyAustralia, as well improved its communications strategy and internal communications campaigns, lowering the number of unproductive calls and dissatisfaction.